Logo
0%
Get a no cost, no commitment assessment
Logo
About
Services
Calculators
Financial Literacy
NRI Hub Contact Us Refer Us
Log in or Create Account Get Free Assessment
Mutual Funds Mobile Background

Mutual Funds

Money kept idle is money lost. Are your savings working for you?

Mutual funds provide a professionally managed, diversified portfolio. Turn your small, regular savings into long-term compounded wealth.

Schedule my FREE Clarity Call

Mutual funds sahi hai, but only if you do them correctly !

Image 1 Image 2 Image 4 Image 3

The Unclear

With so many ads, reels and apps around, the world of investing can seem complex and intimidating. You might wonder which funds to choose, how much to invest, or how to navigate a volatile market. The fear of making a wrong decision can prevent you from taking the first step.

Your Blueprint

You need a clear, easy-to-follow blueprint for your investment journey. We empower you to make informed decisions and execute your investments with confidence. So you can make your money work for you in the background, while you continue to go about your business.

Did you Know?

Indian mutual fund industry ranks 2nd globally by AUM

According to a report by Jupiter Money, India is second to only US, with over $400 billion in assets under management and is one of the fastest-growing markets in the world, with a CAGR growth of 17.5% over the past five years.

About Mutual Funds

A quick overview of mutual funds and how to invest in them.

Investing in Mutual funds shouldn't feel overwhelming. It should be straightforward and accessible, even if you're new to investing. We offer access to a wide variety of funds, a simplified investment process, and the ongoing support you need to navigate your financial journey with confidence.

Watch more Videos

Our Approach

We believe investing should be accessible to everyone. Our approach is designed to be clear and transparent from start to finish.

Understand Your Risk

Before you begin, it’s important to understand your own financial comfort zone. Assess your risk tolerance and understand how it aligns with your investment goals

Build a Diversified Portfolio

Begin to build a portfolio that reflects your risk profile and goals. Explore and choose from a wide range of funds, helping you create a diversified portfolio that spreads risk across different assets and market segments.

Track and Monitor Your Growth

Your investment journey is a continuous process. Our reports and app provide a clear view of your portfolio's performance, allowing you to track your growth in real time and stay in control, always.

Your Advantage

When you partner with us, rest assured you are in highly capable hands.

Couple checking phone

Regulated & Reliable

Our team is registered and regulated by authorities like AMFI and SEBI, ensuring we operate with the highest standards of integrity.

Experienced & Knowledgeable

Our team is well-qualified and experienced across all aspects of personal finance, from wealth creation to risk management.

Goal-Oriented Partnership

We are fully aligned with your goals and interests, not with pushing random products. Because, our success is tied to yours.

Kind & Human

We offer a non-judgmental space for your financial questions and concerns, because everyone deserves a partner who is both an expert and a guide.

Did you Know?

Indians invest close to ₹30,000 Cr via SIP every month

According to a report by AMFI, Systematic Investment Plans collected ₹28,464 crore in July 2025 alone and surpassed ₹1.62 lakh crore in the first half of 2025, illustrating the steady, disciplined investment approach of Indians.

The Peace of Mind You Deserve

Investing in mutual funds can feel intimidating, but it doesn't have to be. We help you find peace of mind by providing clarity on the core benefits that come with this investment vehicle.

Meditating woman

Professional Management

Your money is managed by experienced fund managers who research and select securities for your portfolio. This expertise helps you navigate market complexities without needing to be an expert yourself.

Diversification

A mutual fund invests in a basket of securities, automatically spreading your risk across different assets and sectors. This strategy helps to reduce the impact of a poor performance by any single investment.

Low-Cost Investing

Mutual funds offer a cost-effective way to access professional management. The expense ratio i.e. management costs are typically much lower than many other investment options such as portfolio management services (PMS).

Simplicity of SIP

A Systematic Investment Plan allows you to invest a fixed amount regularly, helping you build discipline and benefit from rupee cost averaging. It turns small, consistent contributions into a powerful long-term wealth-building habit.

Liquidity

You can easily redeem (liquidate) units of open ended mutual fund schemes to meet your financial needs on any business day (when the stock markets and/or banks are open), so you have easy access to your money.

Tax benefits

Investment in ELSS mutual funds upto ₹1,50,000 annually qualifies for tax benefit under section 80C of the Income Tax Act, 1961. Mutual Fund investments when held for a longer term are tax efficient compared to others like FDs,

Use our Calculators

It’s time to take Control

Let's have a conversation about your investment goals. Our free clarity call is the perfect opportunity to discuss your vision and explore how we can help you build a personalized plan to achieve it.

Schedule my FREE Clarity Call

Partners for all your goals

We’ll guide and support you though all money moments and milestones.

Manage money better

Go on a Dream Vacation

Eliminate money stress

Educate your children

Change career or job

Trim and wipe out debt

Save and invest smarter

Buy your dream home

Frequently Asked Questions

Everything You Need to Know

A mutual fund is an investment vehicle that pools money from a large number of investors to invest in a diversified portfolio of stocks, bonds, or other securities. This allows investors to access a variety of assets under the management of a professional fund manager, who makes investment decisions on behalf of all the investors.
Mutual funds are primarily categorized based on the assets they invest in. Equity funds invest mainly in stocks, aiming for long-term growth. Debt funds invest in fixed-income securities like bonds, focusing on stability. Hybrid funds invest in a mix of both, balancing growth and stability. There are many sub-categories within these main types.
A Systematic Investment Plan (SIP) is a method of investing a fixed amount of money at regular intervals, such as every month. A lump-sum investment is a one-time, single investment of a large sum. A SIP helps build investment discipline and benefits from rupee-cost averaging, while a lump-sum is suitable when you have a significant amount of money to invest at once
Mutual funds are subject to market risk, meaning their value can fluctuate based on market performance. However, they are highly regulated by SEBI in India, ensuring transparency and investor protection. Your investments are held in your name, and funds are managed by professional fund managers.
Mutual funds do not pay interest. Instead, they generate returns based on the performance of the underlying assets. These returns are not fixed or guaranteed and can fluctuate (go up and down) in value. They come in the form of an increase in the fund’s Net Asset Value (NAV) and, in some cases, dividends.
Mutual funds and Fixed Deposits (FDs) serve different financial purposes. FDs offer fixed, guaranteed returns and capital protection but also incur income tax. Mutual funds offer the potential for higher but variable returns, are subject to market risk and taxed as capital gains. The "better" option depends entirely on your specific financial goals and risk tolerance.
Mutual fund returns are taxed as capital gains. The tax treatment depends on the type of fund (equity or debt) and the holding period of your investment. It is essential to understand the tax implications of your investments, and for personal advice, it is always recommended to consult a professional for guidance.
Choosing a mutual fund should be aligned with your personal financial goals and risk tolerance. It is important to first define your objective (e.g., long-term growth, stability, tax saving). You should also consider the fund’s objective, historical performance, and the fund manager's track record before making a decision.
Most mutual funds are open-ended, which means you can withdraw your money at any time. However, some funds may have a lock in period (like ELSS funds for tax saving) or an exit load if you redeem your investment before a specific period, which should be checked beforehand.
It is crucial to stay calm and avoid making impulsive decisions. Review your original investment goals and the timeline you set. If the fund's fundamentals are strong and your goal is long-term, staying invested through market volatility is often the best strategy.
Schedule Free clarity call